TSL Marketing is hiring

TSL Marketing is looking to build to our team. We are currently hiring for Business Development Specialists in the Boston and Maryland/DC area. Here is the job description:

TSL Marketing Business Development Specialist

Our Business Development Specialist will create Business to Business opportunities and is comfortable communicating with clients and senior executives at various companies nationwide.  This is a perfect position for someone trying to acquire experience in sales and marketing. It is also a great fit for someone looking to build a career with a growing organization. 

Experience:

-       0 to 5 years experience in lead generation/sales

-       5 to 20 years experience in lead generation/sales for Sr. Level Positions

Education:

-       Associate or Bachelor degree (Information Technology and Marketing major/minor a plus)

 Skills:

• Excellent communication skills, both verbal and written
• Comfortable on the phone
• Solid phone etiquette

Other:

-       Ambition to move up within a fast growing company

-       Excellent work ethic

-       Motivated to learn new things

Full time TSL employees have a wide range of benefits:

-       Healthcare

-       401K

-       Paid Time Off

-       Career Path through sales or management

If you are interested in applying or learning more about this position, please contact me at tdonnelly@tslmarketing.com 

Economic downturn hits IT budgets

In a recent study released by SearchCIO, 42% of enterprise IT firms indicated a cut in budgets for 2009. While the cuts are not being made across the board, the pain is not set to one specific industry (as it seems that industries everywhere are scaling back significantly). 

How do you pan out?

Read the article by clicking here 

Lead Generation - what works?

Lead Generation is one of the oldest forms of marketing yet still remains one of the most effective. The trick is to know you are investing your lead generation budget in a company that will guarantee you the best results. There are two basic ways that you can do this: Pay Per Lead (PPL) and Service Level Agreements (SLA).  

“Pay-Per-Lead” telemarketing leads are a very attractive offer, and in some case work very well for both buyer and provider of leads. However, it is also becoming clear that the pay-per-lead model does not suit every industry, and every sales situation. In TSL’s experience, and in the experience of our clients, pay-per-lead can cause more damage to a company’s sales efforts than the benefit it brings of shared risk. As there is still no "guarantee" on results. This is why TSL Marketing recommends using a “Service Level Agreement” (SLA) on leads instead of the PPL model. SLA provides you with guaranteed results along with the benefits of reducing risk. Additional benefits include:

• Offers a minimum guarantee to leads generated, thus providing higher quality
• Conductive to a partnership model than a “vendor” relationship
• Reduces the risk of low quality leads thus providing higher return on investment

Read more about SLA vs. PPL