The truth about B2B Blogs - are they worth it?

An old coworker (we'll call him Mr. X) of mine and I share a joke. He once said "I would never work at a company that has a corporate blog." In his defense, this was about 5 years ago when the world of social media was not so huge. But now I say to you Mr. X (you know who you are) and to any any other non-bloggers out there...

In all seriousness though, here are some tips I put together on ways to blog successfully:

1. Change it up - don't always blog about the same boring stuff. Have fun with your blog, throw in cartoons, change around your topics, and above all make it personable. 


2. Incorporate more than one blogger - we all have different writing styles, different experiences, and different views on business. Incorporating this into your blog is extremely beneficial as the blog will become more of a company community than a one person show. 


3. Listen to your audience - Blogging is only successful if you have an audience. This is why you want to be sure that you listen to your audience and blog about what they are interested in. When you have a comment, respond to it, and then blog about it (if it is topic worthy). The more you listen, the more your blog will be read.


4. Don't get too "business" in your blog - a blog is about personality. Don't be afraid to express yours. When you are all about business and selling, your blog will loose it's personal appeal. Too many companies are out there trying to promote themselves through sales methods. Take a step back and think about what you want to say, then say it without selling it. A blog should not be used to generate leads (that just comes as a bonus). 

Those are just some helpful tips to start you on your path to developing a successful company blog. Good luck!