Our blog has moved!

TSL Marketing's "Market Now" has moved to a new location. For up to date posts, marketing trends, and B2B marketing reports, please visit our new blog location at:

http://blog.tslmarketing.com 

We hope to see you there. Happy blogging!

What social network do you prefer?

Last week we talked about Social Media and the importance of deploying a social media plan into your marketing strategy. What's more, the question of online "clutter" was also brought up. Therefore, this week, we will turn to you. In order to break through the clutter, TSL is taking a poll to understand better about what social media sites work best for our customer base:



We look forward to generating the results and helping you determine which social media site is best for you.

Jump on the social media bandwagon

Jump on the social media bandwagon, originally uploaded by Matt Hamm.

Social Media has become the highest growing mediums for marketing worldwide. Here are some of the increased benefits to integrating a social media plan to your marketing schedule:

- Increase company reach by thousands
- Generate awareness for your firm
- Save time and money by cutting back on travel and making "virtual" connections
- Drive new leads through social promoting
- Develop relationships through adding a personal touch to your blogging/tweets/updates/etc.

If you're new to the world of social media, we find that a great place to start is through linked in, twitter, or facebook. However there are an abundance of other sites that are becoming cluttered and confusing for the new social media explorer. The question of "how much is too much" is constantly being asked as companies continue to try to take a piece of the online social pie.

If you have implemented social media into your world of marketing, you probably have an opinion on what works best. Let's share in our experiences... what social media sites do you find drive the most leads, awareness, and overall reach?

Webinar - Campaign Best Practices

Join us for a Webinar on May 27

Generating success from your marketing campaign involves a number of steps. Yet even with the most successful campaign planning, campaign execution, and lead generation, some campaigns just happen to generate more results than others. But what makes these campaigns stand out so strongly from the rest?

Join us May 27th for a 30 minute lunch and learn as we explore campaign best practices that will guarantee higher return on marketing investment (ROMI).

Title: TSL Marketing - Campaign Best Practices
Date: Wednesday, May 27, 2009
Time: 12:00 PM - 12:30 PM EDT




Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/751139507


After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer

TSL Marketing is hiring

TSL Marketing is looking to build to our team. We are currently hiring for Business Development Specialists in the Boston and Maryland/DC area. Here is the job description:

TSL Marketing Business Development Specialist

Our Business Development Specialist will create Business to Business opportunities and is comfortable communicating with clients and senior executives at various companies nationwide.  This is a perfect position for someone trying to acquire experience in sales and marketing. It is also a great fit for someone looking to build a career with a growing organization. 

Experience:

-       0 to 5 years experience in lead generation/sales

-       5 to 20 years experience in lead generation/sales for Sr. Level Positions

Education:

-       Associate or Bachelor degree (Information Technology and Marketing major/minor a plus)

 Skills:

• Excellent communication skills, both verbal and written
• Comfortable on the phone
• Solid phone etiquette

Other:

-       Ambition to move up within a fast growing company

-       Excellent work ethic

-       Motivated to learn new things

Full time TSL employees have a wide range of benefits:

-       Healthcare

-       401K

-       Paid Time Off

-       Career Path through sales or management

If you are interested in applying or learning more about this position, please contact me at tdonnelly@tslmarketing.com 

Economic downturn hits IT budgets

In a recent study released by SearchCIO, 42% of enterprise IT firms indicated a cut in budgets for 2009. While the cuts are not being made across the board, the pain is not set to one specific industry (as it seems that industries everywhere are scaling back significantly). 

How do you pan out?

Read the article by clicking here 

Lead Generation - what works?

Lead Generation is one of the oldest forms of marketing yet still remains one of the most effective. The trick is to know you are investing your lead generation budget in a company that will guarantee you the best results. There are two basic ways that you can do this: Pay Per Lead (PPL) and Service Level Agreements (SLA).  

“Pay-Per-Lead” telemarketing leads are a very attractive offer, and in some case work very well for both buyer and provider of leads. However, it is also becoming clear that the pay-per-lead model does not suit every industry, and every sales situation. In TSL’s experience, and in the experience of our clients, pay-per-lead can cause more damage to a company’s sales efforts than the benefit it brings of shared risk. As there is still no "guarantee" on results. This is why TSL Marketing recommends using a “Service Level Agreement” (SLA) on leads instead of the PPL model. SLA provides you with guaranteed results along with the benefits of reducing risk. Additional benefits include:

• Offers a minimum guarantee to leads generated, thus providing higher quality
• Conductive to a partnership model than a “vendor” relationship
• Reduces the risk of low quality leads thus providing higher return on investment

Read more about SLA vs. PPL