Thursday, June 26, 2008

Lower your costs and "do more with less"

Flights, gas, oil, it’s all the same right now… expensive. With ½ the year behind us, marketing budgets for 2008 seminars are at a turning point, asking the question “Do we spend more than initially budgeted,” or “do we find an alternative method to drive new business.” Because of this, there are many faces looking in the direction for alternative means of marketing; after all… who doesn’t want to save money! So the question remains, what do you do?



Our solution: “Do more with less”

In recent discussions with our business associates, many companies have indicated a turn towards online seminars. Not only is this helping cut the cost for travel, it is also avoiding the cost of food, travel, and venue rates for the host (while still maintaining a high level of interest). Sure, face to face meetings are (and will always remain) the most valued way of building relationships. However, a web seminar can help you reach a higher targeted audience while still cutting costs. You have to ask yourself “what would be the cost if you don’t take the economy into consideration.”

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